Key Results
August 2024
In a matchup between Donald Trump and Kamala Harris, Trump leads 47% to Harris’ 42%. Trump’s strongest support is Southwest Florida with 60% approval. Harris’ strongest support is Southeast Florida with 46% approval — leading by 2 points.
73% of respondents with children under the age of 18 at home are aware of the school choice options available in Florida.
75% of respondents describe housing costs in their area as unaffordable.
64% of Florida likely voters support amendment 3 — legalization of recreational marijuana. 62% of likely voters support amendment 2 — establishing hunting and fishing as a constitutional right.
80% of likely voters support term limits for members of Congress, limiting service to a maximum of 12 years.
48% of respondents see inflation as a very big problem and 25% see inflation as a
big problem.
In response to inflation, 68% of likely voters have cut back on non-essential spending, 44% have delayed major purchases, and 23% have taken on additional work.
Other
Other
7%
7%
4%
4%
Harris
Harris
42%
42%
Trump
Trump
47%
47%
Donald Trump holds significant support in Southwest Florida (60%) while Southeast Florida holds a 2 point lead (46%) for Kamala Harris.
Election Polling Results
August 2024
Kennedy
Kennedy
Donald Trump holds a 5 point lead with Florida likely voters over Kamala Harris. Robert F. Kennedy, Jr.* garners 4% of
the vote. 7% of others includes those voting for the Libertarian, Independent, and Green Party candidates, along with those unsure and not voting.
*This poll was conducted prior to Robert F. Kennedy, Jr. dropping from the presidential race.
80% of likely voters support implementing term limits for members of Congress, limiting their service to a maximum of 12 years.
Unsure
Unsure
9%
9%
43%
43%
Scott
Scott
49%
49%
Mucarsel-Powell
Mucarsel-Powell
Among Florida likely voters, Senator Rick Scott holds a 6 point lead over Debbie Mucarsel-Powell for Senate. 8% of likely voters are unsure.
Voter Concerns and Priorities
August 2024
Housing
Costs
The Economy
Immigration
Abortion
When asked what will be the most important issue Florida likely voters will focus on when voting for president this November, most said the economy (36%).
Immigration (18%), abortion (14%), and housing costs (5%) were other large issues
for voters.
Housing and Inflation
August 2024
25%
75% of respondents describe housing costs in their area as unaffordable.
In response to inflation,
68%
44%
of respondents have delayed major purchases.
of likely voters have cut back on non-essential spending.
48%
of respondents
view inflation as a
very big problem.
of respondents view inflation as a big problem.
23%
of respondents have taken on additional work.
56% of likely voters have seen an increase in property taxes.
62% of likely voters have seen an increase in the cost of property insurance.
73% of likely voters have seen an increase in the cost of auto insurance.
56% of likely voters have seen an increase in the cost of health insurance.
2024 Florida Constitutional Amendments
August 2024
Amendment 1
Unsure
Unsure
33%
33%
Yes
Yes
42%
42%
No
No
25%
25%
Among likely voters, opinions vary regarding Amendment One to make school board races partisan. 42% of Florida likely voters are voting yes, 25% are voting no, and 33% are unsure.
Amendment 2
Unsure
Unsure
20%
20%
No
No
18%
18%
Yes
Yes
62%
62%
62% of Florida likely voters are voting yes on Amendment Two to establish a constitutional right to hunt and fish.
Amendment 3
Unsure
Unsure
9%
9%
No
No
27%
27%
Yes
Yes
64%
64%
64% of Florida likely voters are voting yes on Amendment Three to legalize marijuana use for Florida adults 21 and over.
*Ballot initiatives to amend Florida’s constitution need a 60% yes vote to pass.
Education
August 2024
3 in 4 parents with children under 18 are aware of school choice options in Florida.
Among respondents with children under 18, 53% are very satisfied or somewhat satisfied with K-12 public education in Florida.
Only 37% of respondents without children at home reported satisfaction with K-12 public education in Florida.
Technology and Data Privacy
August 2024
78%
of likely voters express concerns about what the government is doing with their personal data.
79%
of likely voters express concerns about what private companies are doing with their personal data.
49% of likely voters believe AI will positively impact healthcare, while 23% expect a negative impact.
August 2024
GULF
COAST
BEACHES
45%
of respondents prefer Gulf Coast beaches.
ATLANTIC COAST BEACHES
34%
of respondents prefer Atlantic Coast beaches.
vs
Florida Regional Differences
Among those who have moved to Florida in the past five years, 42% cited better weather/climate as the primary reason, followed by 35% citing quality of life, and 27% mentioning retirement.
Methodology
for the poll
Poll Conducted by
- Online poll of 1,200 registered Florida voters.
- Only respondents who passed strict data quality checks were included in the final results and compensated for participating.
- Sampling was divided and weighted by demographics, geography, and party affiliation in order to reflect the composition of Florida.
- Estimated margin of error: +/- 2.77%
- Fieldwork: July 19 to July 24
- Due to weighting and rounding, percentages may not always total exactly 100%.
Media Inquiries
Logan Elizabeth Padgett
lpadgett@jamesmadison.org
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